Keywords Types

How to build your seo company?
 
To reach your target audience at any seo services you have to start from mind of the customers, start when they decide to make any purchase or  we can say that you have to know well how the buyer journey start following their steps which starts from keyword research they use to search about any needed thing.
Let’s try to learn more about types of keywords to develop more your seo company.

What is keyword research?
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Keyword research is the process of finding and analyzing actual search terms that people enter into the search engines, which will help  you inform content strategy, as well as your larger marketing strategy as it tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience.
   
By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that the most people in your audience want answers to.

What Are Buyer Keywords?
Buyer keywords are the search terms people use  through their purchase journey which divides into  3 types:

• Informational keywords that help them find general information (AKA “know” keywords).
• Navigational keywords that help them find a specific brand, product, or service (AKA “go” keywords).
• Transaction keywords that help them find the place to make a transaction or exchange (AKA “do” keywords).

 
What are the three types?

As customers go through the buyer’s journey, they use these types of keywords in each phase of the process.
The first type” informational keywords”:

• In this stage the audience  know they have a problem or need but they aren’t sure how to solve it or fill the need. 

 Informational keywords are hard to monetise. Google  knows this, which is why it’s been pushing the Knowledge Graph to address these types of queries. The best way to target informational searches is with high-quality SEO content that genuinely provides helpful information relevant to the query. Wikipedia, for all its flaws, is pretty good at providing basic, reliable-enough info on an extremely broad range of topics, which is why they rank on the first page for about half of all searches (well, that and their enormously powerful link profile.
There are many ways to approach informational content. Get creative. The goal is to position yourself as a trustworthy source of information, not to try to cram your products down the searcher’s throat. This is the time to build awareness of your brand. If you can answer a searcher’s question, they’ll be more likely to think of you positively in the future if they need the kind of offerings you provide.
To help them find what they need, customers conduct searches using industry terms and

informational phrases like:

• how to
• Lessons
• Training
• Benefits
•  what is
•  Ways
•  Does
•  Why
•  When
•  recipes

The second type”navigational keywords”
 

• Navigational keywords in the consideration phase. They have an idea about what they want or need and are researching to see if it is the right solution for them. They use navigational keywords to find information about specific products, services, and brands.

 They have gathered information and are ready to research specific products, services, or brands.
They are ready to “go” to a specific website to learn about a particular offering, so they use navigation keywords to help them get there. (This is why navigational keywords are often referred to as “go” keywords.)
Rather than type in the exact URL of a website, customers in this phase use search terms they know will lead them to the intended webpages. These search queries include a variety of brand-specific terms and navigational phrases which may include:

• [Brand name]
• [Product name]
• [Service name]

 
The third type”transactional keywords”

• Transactional keywords in the conversion phrase. They have decided on a product or service and are ready to make a purchase. They use transactional keywords to find the right place to make their purchase.

 
The last phase of the buyer’s journey ends with the conversion phase. This is the point at which customers are ready to take action, whether they want to buy, download, complete a transaction, or conduct an exchange with a business.

They are ready to “do” something so they use transaction keywords to help them find the website or webpage they can use to take action. (This is why transactional keywords may be referred to as “do” keywords.)
To get to pages where they can take action, searchers use buyer intent keywords that often include action phrases or sales terms paired with general product names or branded terms. Transaction buyer keywords often include phrases like:

• Best
•  Reviews
•  Compare
•  Recommended
•  Review
•  Comparison
•  Top Rated
•  Does Something Work
•  Top 10

​how competitors are ranking for these keywords?

Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.
If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms too.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger more challenging SEO goals.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.